The Validation Experiment™
“The deepest principle in human nature is the craving to be appreciated.” – Dale Carnegie
In today’s competitive marketplace great customer service is simply not enough. The real treasure lies in going beyond customer service and building powerful, productive, and profitable relationships. The personal touch seems to be all but forgotten in our hectic digital world. Business at the speed of the Internet falls far short of effective relationship building.
What if your clients were your greatest allies, out there enthusiastically promoting your services? Would you get more referrals and lower your marketing costs? Would your work be more personally fulfilling? Harnessing the power of recognition and appreciation is the key that unlocks these growth opportunities.
Do you ever communicate with your customers without asking them to buy anything? Human beings are designed to feel wanted and appreciated, and when we don’t feel that way it upsets us! Doesn’t it upset you when you don’t feel appreciated? Your customers likely feel the same way. The primary reason your business exists is because of your customers. Without them you have no business, and if you take them for granted you risk losing them to your competition. That’s why instead of always sending your customers a sales pitch, every once in a while you should send your customers a note telling them how much you appreciate them, and thanking them for their business. But don’t stop there.
The Validation Experiment™ is an invitation to try something new and refreshing!
We all have a need for validation, a need to know that a job was well done, or that we are attractive, valued, and wanted. In the mad rush of daily life it’s so easy to overlook this basic fact, especially when we are focused on our own needs and our own hectic schedules. The Validation Experiment™ takes aim at making a difference for others, and seeing that reflected right back to you. It’s worth taking a moment to consider.
A quick dictionary search turns up this:
validation: the act of validating; finding or testing the truth of something; to prove valid; show or confirm the validity of something; to give evidence for;
experiment: to conduct a test or investigation; to try something new, in order to gain experience; a venture at something new or different;
We’re challenging you to take on validating others for 30 days, and to scientifically record your observations of how it makes you and others feel. We promise it will make a positive impact on your life and the lives of those around you. Validating and appreciating the people you run into throughout the day goes a long way toward you arriving at home in a much better mood and frame of mind, and passing that on to your family!
Valuing and appreciating your customers is a lot more than a thank you note tossed in the box with every order. That’s about as surprising as receiving a current catalog with every order–the one that you know is going to be in there whether you want it or not. The Validation Experiment™ is about being fresh, creative, and unpredictable in a positive way. You separate yourself from the masses when you take the time to communicate something personal or memorable to a client or prospect. The Validation Experiment™ is the act of building someone else up. It’s about standing out from the crowd, being different, being amazing, and making someone’s day by recognizing that in them.
Weaving The Validation Experiment™ practices into your day positively impacts both you and your world. It leaves you feeling like a success at the end of the day, and the difference you’ve made stays with people, extending to their friends and families. As you take a moment to reflect on this, you begin to see how profound it really is. It’s business outside the box, making a difference.
Here at Core Zero Creative we’ve put The Validation Experiment™ to the test over the past couple years and we’re seeing some incredible results! If you’d like more information on how to integrate Validation Marketing into your business practices–and your life–call us or email today, or attend one of your workshops. We’d be happy to help you get started. And you know why, right? Because you’re great! And you deserve it!
To Your Success,
Eric & Tina Bryant
